Yelp Climbs as Groupon Reportedly Eyes Deal By

© Reuters. – Yelp climbed on Thursday on a report that the online review site may be an acquisition target for daily deals company Groupon, according to The Wall Street Journal.

Groupon (NASDAQ:) is planning an acquisition in an effort to ease investor concerns about its performance, the Journal reported.

Yelp (NYSE:) may just be the deal to deliver the much-needed boost. A tie-up of Yelp – an online site for consumers to search for and review local merchants such as restaurants – and Groupon would bring several services together in one place, such as deals, reviews and purchases.

Yelp shares were up 4.1% Thursday afternoon. Groupon was down 4.65%.

Groupon reported a 14% decline in revenue in its latest quarter, as traffic and customer counts continued to come under pressure.

As of Wednesday’s close, Yelp is actually more valuable at the moment, commanding a market capitalization of $2.46 billion to Groupon’s $1.71 billion.

Groupon is down more than 10%, while Yelp is up 2.97% for the year so far.

Groupon went public at $20 in late 2011 and peaked at $31 that day. It hasn’t exceeded its IPO price since then.

Yelp went public at $15 in early 2012 and was trading Thursday at about $36.

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